Dean tornabene biography


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  • Former Mr. America, professional bodybuilder, and National Powerlifting champion

  • National speaker and television personality on health & fitness

  • Featured in People, Muscular Development, Health and Fitness, Iron Man, Business Startups, Entrepreneur, and many others

  • Author and columnist for numerous publications, including Muscle and Fitness and Shape Magazine

  • Pioneered the field of personal training. First personal trainer at the original Gold's Gym in Venice, California. Clientel included Barbara Streisand, David Geffen, Dick Van Dike, Sylvester Stallone, Pierce Brosnan, Dolly Parton, the Jackson family, Gene Hackman, Mike Ovitz, and many others.

  • Invented the Ab Rocker, Ab Swing, Bun and Thigh Roller, Bun and Thigh Rocker, Form Shaper, Tone N Glide, and the Total Trolley. His inventions have generated over $500 million in sales and won "Infomercial of the Year" awards three times

  • As a supplement formulator, created the Thermogenic, and formulated a host of smash weight loss and heath and wellness products for a number of herbal supplement industry leaders, generating Billions in sales

With a career that has spanned nearly three decades, Dean Tornabene is arguably the most successful, influential, and respected person in the field of health and fitness today. As a competitor, supplement formulator, and inventor his achievements are nothing short of astonishing.

Athletically he only competed for a few short years, but in that time he managed to capture the Mr. America title, as well as a National Powerlifting championship becoming the only athlete in history to accomplish such a feat.

In the early 80's, Dean pioneered the field of personal training as the first personal trainer at the original Gold's Gym in Venice, California. His personal training clientele included Barbara Streisand, David Geffen, Dick Van Dike, Sylvester Stallone, Pierce Brosnan, Dolly Parton, the Jackson family, Gene Hackman, Mike Ovitz, and a host of other top film and television celebrities.

As an inventor, Dean holds over 50 patents and trade marks and is responsible for such hits as the Ab Rocker, Ab Swing, Bun and Thigh Roller, Bun and Thigh Rocker, Form Shaper, Tone N Glide, and the Total Trolley. His inventions have generated over $500 million in sales and won "Infomercial of the Year" awards three times.

Of Dean's many talents, perhaps his greatest are as a supplement formulator. Dean began formulating supplements to increase his training and athletic performance while competing in the 80's. In fact, he tested many of his early formulations on his own family members. Supplements in those days consisted mainly of vitamins, and very few if any were exploring herbal supplements for weight loss, and performance enhancement. It wasn't long until his personal training clients and other competitors began to take notice of his gains and wanted to know what he was doing. Dean began handing out his supplements in zip lock bags to clients in his thriving personal training business. Though unnamed at that time, what Dean had created was the first thermogenic product.

Operations became more organized as he found a lab and manufacturer, and his business grew tremendously. The word of mouth surrounding Dean's products began a grassroots swell that eventually lead to HerbaLife contacting and commissioning Dean to formulate their first thermogenic product, ThermoJetics. ThermoJetics went on to become one of their biggest selling products, and they still carry a version of it to this day. His success with HerbaLife solidified his reputation as one of the top formulators in the industry. Dean went on to formulate a host of smash products for a number of herbal supplement industry leaders, generating Billions in sales.

After 25 years in the industry he helped pioneer and drive with his innovations, Dean hasn't slowed one bit. He can still be found in the birthplace of fitness, Gold's Gym, Venice training 5 days a week. He's easy to spot. He is routinely swarmed by professional athletes, celebrities, and everyday members at the gym who stop him for his "amazing products" or advice on how to lose those last few pounds. This may be your first introduction to Dean Tornabene, but he has always been the trusted source for information on health and fitness. He has helped countless people around the world to reach their health and wellness goals by putting them through their paces as a personal trainer, developing effective and groundbreaking exercise equipment (as seen on TV!), addressing nutritional requirements as a supplement formulator, and educating them as an author and columnist for numerous health and fitness publications.

Dean Tornabene's experience, education and research will help you look cut!